Skyryse
Building the future of commuter travel
A vision of autonomous air travel for long distance and inner-city commuting.
By 2021, the growth of Skyryse was looking promising. After the Series B raise, Skyryse wanted to investigate what a proprietary airframe would look like. Although the design created for them has been kept a secret, this archetype can take its place in the amount of effort and work it took to develop a finished vision. The airframe would be autonomous and able to carry 4 - 6 passengers quickly through large urban distances. The work was done to begin engineering studies into what it would take to create a dedicated airframe for Skyryse's services.
SMB's are typically great at their core focus or practice, but growth and a vision of what that growth could look like is not a typical skill at the SMB level. Corisma had the problem of high demand for outlier services while some their traditional practice was eroding away. Essentially, a marketing capability was missing for the firm, as is typical in professional services.
OSD aided Corisma in establishing a marketing function through the work necessary to brand itself. Our discovery process helped define Corisma's new target customers through positioning sessions. These sessions honed in on customer segments, refined service offerings, and crafted marketing strategies to drive business growth.
After establishing branding norms and rules, we discovered a play of the design grid as the thematic device for Corisma's identity. The idea of order and creating compositions based on adhering and breaking that order was intriguing. Horizontals and verticals in dynamic play with diagonals and triangles gave the sense of the experience of experimenting on new ground in a heavily regulated environment.
