Company
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Services/ Business
Discovery & Transformation
Laying the groundwork for change and new opportunities
At OSD, we go through the Discovery process using market intelligence, research rigor, and strategic positioning to arrive at market worthy, feasible, and customer-aligned solutions worth building.
Once we go to market, the products, brands, and services we develop don't merely captivate; they deeply resonate with the intended audience.
Deep dives into our clients capabilities, industry insights, and technology economies that help chart the path.
Forensic analysis methods from Human-Centered-Design are used to study the intended audience to form the bedrock for discovery.
Equipped with these insights, we outline promising paths that not only align with market and user demand but also harbor potential for revenue growth.
We bring these potential directions to life, creating tangible visualizations and prototypes that are ready for real-world testing scenarios.
Before advancing, we critically appraise our concepts against the current market through ethnography and quantitative testing methods, validating their novelty, practicability, and potential for adoption.
Synthesis through a Design Thinking lens allows for the extraction of true market opportunities that matter to customers as viewed from their standpoint.
We have mastered synthesis followed by a creative thinking engine that few can match. But only after the rigor of truly understanding the market through quality insights.
We have a distaste for hypothetical and subjective input guiding expensive decisions, this is why we work hard to make high-quality, informed decisions. Add an innovation engine to insights and Discovery with OSD can be a solid foundation.
Our extensive background in design thinking and its application provides a unique lens to sculpt ventures that aren’t just novel but market leaders.
From brand strategy to product development, ethnographic research to visual design, our vast capabilities are at your disposal.
Deep market insights combined with user behavior analytics ensure our ventures deeply resonate with the intended audience.
We draw out the roadmap towards a minimum viable product (MVP), prepping you for the subsequent market introduction and growth stages.
Discovering a new venture is just the commencement. Once the foundation is secure and the vision is clear, we transition to the next crucial phase: harnessing growth and market introduction, setting the stage for your venture's sustainable future.
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