Corisma Solutions
The law firm for the visionaries in fintech.
OSD worked with Corisma Solutions to undergo a brand transformation that would align with the firm's evolving support of fintech organizations.
Corisma Solutions came to us during an inflection point in their business: the services of the organization were being requested by new customer segments with specific needs outside of the normal practice. Furthermore, the firm's practice was steering into new regulatory law and disruptive financial solutions by newcomers. This shift became an opportunity to re-invent the image of the organization.
“It is a time to reinvent ourselves, to become one with the disruptive changes that are happening in the practice” explains founder Lorenzo Delzoppo.
With a mission to support innovative projects in Fintech and Regtech, and serve both newcomers and established firms, Corisma sought to seize emerging market opportunities.
OSD partnered with Corisma during the transition, offering strategic insights and production expertise. We facilitated sessions to refine their marketing and brand strategy, ensured targeted communication for defined segments, and crafted a distinctive word mark and design language that could be recognized by customers, partners, and industry leaders.
SMB's are typically great at their core focus or practice, but growth and a vision of what that growth could look like is not a typical skill at the SMB level. Corisma had the problem of high demand for outlier services while some their traditional practice was eroding away. Essentially, a marketing capability was missing for the firm, as is typical in professional services.
OSD aided Corisma in establishing a marketing function through the work necessary to brand itself. Our discovery process helped define Corisma's new target customers through positioning sessions. These sessions honed in on customer segments, refined service offerings, and crafted marketing strategies to drive business growth.
After establishing branding norms and rules, we discovered a play of the design grid as the thematic device for Corisma's identity. The idea of order and creating compositions based on adhering and breaking that order was intriguing. Horizontals and verticals in dynamic play with diagonals and triangles gave the sense of the experience of experimenting on new ground in a heavily regulated environment.
